What is a slug and how to optimize it?

What is a slug and how to optimize it?

When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’ then? And why should you optimize it? In this post,...
Domain names and their impact on SEO

Domain names and their impact on SEO

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And...