What is Search Experience Optimization (SXO)?

What is Search Experience Optimization (SXO)?

Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO...
What is off-page SEO?

What is off-page SEO?

SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed...
10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome and SEO-friendly blog post

Writing blog posts requires skill. To keep readers interested, you should think about the structure of your content and keep it enjoyable. Because if people like and understand your post, they’re much more likely going to share it with others – and that will increase...
How do you improve your mobile site?

How do you improve your mobile site?

Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to...
SEO basics: SEO fact or fiction?

SEO basics: SEO fact or fiction?

SEO has a somewhat questionable reputation. In the past, people shared supposed tricks that would instantly get you to rank. But a lot has changed in the SEO world. So, are these tricks still true? Let’s take a look at what’s an SEO fact, and what’s SEO fiction! The...