Mastering effective ad copy is crucial for achieving success with Google Ads.Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by...
For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds.It’s historically been a complex and often fragile process, but thanks to the introduction of Google Merchant Center Next, we have...
Last week, we tackled setting your data strategy for value-based bidding.The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say,...
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data.In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for...
The 4 Ps of marketing. Marketing mix. Marketing fundamentals.Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on...
