Last week, we tackled setting your data strategy for value-based bidding.The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say,...
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data.In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for...
This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own.As managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly,...
Are you tired of pouring money into Google Ads campaigns with poor conversion rates?You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into...
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts.Like almost everything in paid advertising,...