According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated.As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is...
Many people talk about how important it is to have a “low bounce rate.”But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might...
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google. The post Search Console Insights: What The Report Can Tell You appeared first on Search Engine Journal.
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance. The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal.
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine...
