What is Google’s Knowledge Graph?

What is Google’s Knowledge Graph?

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains...
Do a few companies have a monopoly on the search results?

Do a few companies have a monopoly on the search results?

Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference between hundreds or thousands of dollars. But...
Search evolved: Exploring the AI-powered world of Google’s SGE

Search evolved: Exploring the AI-powered world of Google’s SGE

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take...
What is SEO? An explanation for beginners

What is SEO? An explanation for beginners

Do you have a website? And do you want more traffic to your site? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. SEO is a great way to get and keep people on your site. But what does it actually entail? In...
What are YMYL websites? How does Google evaluate these?

What are YMYL websites? How does Google evaluate these?

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving...