Google’s halting ad monetization for Russian publishers on AdSense, AdMob, and Ad Manager, effective August 12, citing “ongoing developments” in the country.This impacts Russian digital publishers, content creators, and app devs who use these platforms for revenue...
Google has announced it will no longer phase out third-party cookies in Chrome.Instead, it’s trying a new approach that emphasizes user choice and control over their web browsing privacy. Major Policy Reversal For years, the company had been working towards...
Paid media’s main job is to increase visibility and drive traffic for your brand.And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media...
As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget.No one likes the idea of wasted ad spend, but often, it can be hard to tell which funds are actually being put to good use. Even when a campaign is successful,...
Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors.It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform offers display-only advertising campaigns – but even with...
