The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers.As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our...
Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared...
Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business. The post Understanding Buyer Intent Keywords appeared first on Search Engine Journal.
Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO appeared first on Search Engine Journal.
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.
