Don’t you just HATE receiving all the cold calls and marketing emails you’ve never even signed up for? From annoying commercials down to all the unwanted advertisements, I know how marketing messages stay unwanted. Many are quick to take action too, from unsubscribing or recording shows to avoid watching commercials!
All of these methods and ways of advertising fall into outbound marketing, which obviously converts at lower rates.
What about using inbound marketing strategies, though? This refers to someone who chooses to engage with your business or brand, seeking you out. It’s one of the best ways to keep your customers and gain potential ones compared to being aggressive and pursuing leads through irritating tactics!
But how can you create the perfect inbound marketing strategy that works well for YOU and your business? Read on as I show you the five key elements for a winning inbound marketing strategy now!
Five Key Elements for a Winning Inbound Marketing Strategy
You can hire an SEO Sydney or look for advice from reputable SEO experts. However, you still need to know what to do and the elements behind amazing strategies to see what YOU can improve on for the brand. With that said, check out these five key elements to implement:
1. Search Engine Optimization
I know a lot of people who think that SEO is simply a waste of time. It’s difficult to control, so why bother putting all your focus to it, right? WRONG!
Search engine optimization refers to improving your website’s structure and content for a search to receive positive rates on search engine results pages (SERPs).
With a quality website and optimized content made for SEO, it helps search engine bots identify and index your website’s content. As a result, it appears on search engine results pages based on what people are searching for.
It’s a critical part of your marketing strategy (not just inbound) since how can you get business if people can’t find you?
So when you’re looking into improving your SEO, think about coding, your website structure, keywords you use, as well as link-building. YES, it’s complicated, but when you start off with one step (like using important keywords), you can grow.
Fortunately, there are many resources that can help you get started with SEO. That way, you can get started immediately and improve everything about your website and content to get your brand out there. And that’s when you begin implementing your marketing strategies.
2. Pay Per Click Rate
Just like SEO, you’re probably wondering how PPC works when it’s all pad strategies. Aren’t such strategies AGAINST inbound marketing? Again, that’s wrong!
Technically, the paid search still belongs to the inbound marketing group. How?
Search ads would appear only when users are actively searching for a certain topic, product, or service! With that said, PPC ads don’t interrupt other activities. While not all the aspects of PPC qualify as an inbound marketing tactic, most ads on search engines are still part of the elements of good inbound strategies, PPC differs from SEO since you pay for placements on search engine results pages compared to it appearing organically. People use PPC because you are assured top placements for relevant audiences and searchers to see your advertisements. You can also bid on keywords that will attract interested visitors.
Just remember to combine both SEO and PPC in your strategy, not just focus on one!
3. Content Marketing
Just because you have a good website structure and pay for ad placements doesn’t mean it’s over. When your visitors check your website, they expect good and interesting content. If not, then they’ll just leave, destroying any strategies you’ve done to get them to visit your site.
While content marketing isn’t the sole aspect of inbound marketing, it’s one of the most crucial. Without any useful and new content, there’s little chance to keep and convert leads.
That’s why you need to make sure that your content stands out and stays relevant. It shouldn’t only be interesting but very informative with brand new information from reputable sources.
Opt to create a blog, e-books, guides, or downloadable content. Furthermore, try creating case studies and get customer testimonies to increase your trustworthiness.
4. Social Media
Once you’ve created the amazing content and have it published, it’s not over yet! You still need to attract readers to come into your website to check out your content. The best ways to do this is by utilizing social media and ensure that the content reaches relevant audiences.
After all, who DOESN’T use social media anymore? Many of your target audiences most likely use it; you just need to identify which channels are most relevant for your brand.
Make sure that you take the time to create a social media promotion plan to know how you can distribute your content to the correct people. Analyze your top-performing content to gain inspiration on how to make your future ones better.
5. Landing Page
The landing page is where audiences go to once they click your call-to-action. Whether it’s a product page, forms, or subscription, you need to ensure that the landing page is excellent to continue receiving potential leads.
Make sure that your landing page is:
- Relevant to your call-to-action
- Shows focus and are straight to the point
- Has an amazing design that engages visitors
Wrapping It Up
When it comes to creating an inbound marketing strategy, there are so many things to look into. It’s not just about seeing what looks cool for your audience, but the number-crunching behind it. Whether it’s improving SEO down to maintaining your social media accounts, all these are crucial in order to achieve your goals and have customers come to you!
I hope that my five key elements for a winning inbound marketing strategy gave you an idea on what to do. So don’t wait any longer and look into formulating effective marketing strategies today.
If you have any questions or want to share your own experiences with inbound marketing strategies, then comment below. Your thoughts are much appreciated!