Learn SEO From scratch

SEO Video Full Training Workshop

Search engine optimization is not advertising. But it still costs time and money. If you’re short on time but have the money, an SEO agency or consultant is an option. But if you’re short on money, use these do-it-yourself SEO tips to improve your organic rankings.

SEO Beginner

SEO Advanced 

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Master Keyword Research

You likely understand your industry jargon. But your prospects might use different terms than trade colleagues to refer to your services or goods. Keyword research provides an understanding of the words and phrases that consumers use to find your products.

Understand Your Competition

Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.

Plan Your WebSite

With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries. Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages. 

Optimize Your Site

The next step is to create the pages. This is the hard part. Depending on your ecommerce platform and your access to developers and designers, you may need to outsource some of this work.

Understand Google Analytics

You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to keeping your website track performance.

Ask Questions

If you are stuck or need answers, jump into SEO communities to ask questions. Google’s Webmaster Forum offers the largest SEO community on the web. Other good options are the WebmasterWorld ForumMoz’s Q&A.

Generating New Ideas. Solving SEO Problems

What is a SEO specialist?

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

best SEO experts you should follow

  1. Brian Dean. Dean solved the classical dilemma: traffic is nowhere to be seen, SEO techniques are overwhelming you and you simply don’t get how they work, and Google updates are complicating the process even more. …
  2. Neil Patel. …
  3. Barry Schwartz. …
  4. Jon Cooper. …
  5. Richard Baxter. …
  6. Kristi Hines. …
  7. Bill Slawski. …
  8. Rand Fishkin

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