How to get more value from site visitors with A/B testing

How to get more value from site visitors with A/B testing

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the...
All about Core Web Vitals: INP (Interaction to Next Paint)

All about Core Web Vitals: INP (Interaction to Next Paint)

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First...
Is conversational commerce really the future?

Is conversational commerce really the future?

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational...
The importance of accessibility in WordPress

The importance of accessibility in WordPress

WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind,...
Make a great website menu for your users and SEO

Make a great website menu for your users and SEO

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst...