SEO in 2023: Your chance to shine!

SEO in 2023: Your chance to shine!

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true...
Holistic SEO: Improve every aspect of your website

Holistic SEO: Improve every aspect of your website

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every...