SEO in 2023: Your chance to shine!

SEO in 2023: Your chance to shine!

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true...

What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s...

Sustainable SEO: How to focus on a lasting SEO strategy

You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in an efficient and successful...
Internal linking for SEO: Why and how?

Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a...
Update or delete? Cleaning up old content on your site

Update or delete? Cleaning up old content on your site

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Sometimes, content on your website becomes irrelevant or out of date, and you need to decide...