How to create the right meta description

How to create the right meta description

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade...
How to write naturally beyond exact keyword matching

How to write naturally beyond exact keyword matching

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just...
Update or delete? Cleaning up old content on your site

Update or delete? Cleaning up old content on your site

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Sometimes, content on your website becomes irrelevant or out of date, and you need to decide...