Last week, we tackled setting your data strategy for value-based bidding.The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say,...
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data.In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for...
The 4 Ps of marketing. Marketing mix. Marketing fundamentals.Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on...
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately.To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid...
As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget.No one likes the idea of wasted ad spend, but often, it can be hard to tell which funds are actually being put to good use. Even when a campaign is successful,...
