The basics of email marketing

The basics of email marketing

Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few...
Using the focus keyphrase for product pages in Yoast SEO

Using the focus keyphrase for product pages in Yoast SEO

SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The...
How to write better blog posts for your Shopify store

How to write better blog posts for your Shopify store

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving...
Use generative AI to make products stand out in search

Use generative AI to make products stand out in search

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your...
7 content marketing strategies for your online shop

7 content marketing strategies for your online shop

Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you transform casual clicks into a...