How to optimize your crawl budget

How to optimize your crawl budget

Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. In this...
The ultimate guide to robots.txt

The ultimate guide to robots.txt

The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support its basic functionality, but some respond to additional rules, which can be helpful too. This guide covers all the...
Bot traffic: What it is and why you should care about it

Bot traffic: What it is and why you should care about it

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions...

SEO basics: What is crawlability?

Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still,...
Why you should care how green your website is

Why you should care how green your website is

If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste,...