How to create the right meta description

How to create the right meta description

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade...
Write more inclusively: 7 examples of inclusive language

Write more inclusively: 7 examples of inclusive language

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve...
Don’t relabel your old content as new; it’s a lousy SEO tactic

Don’t relabel your old content as new; it’s a lousy SEO tactic

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel...
What is inclusive language?

What is inclusive language?

You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post....

How to get creative with content: An interview with Hannah Smith

Content creation is and will remain a vital part of your online efforts. Good content improves your SEO, user experience, reputation and much more. But how can you tell that you’re focusing on the right things? And how do you create content that achieves the...