Small business SEO and local search: the ultimate guide

Small business SEO and local search: the ultimate guide

Are you tired of feeling overshadowed and underestimated as a small business or local company regarding SEO? Well, here’s some good news! You can take your local search results from average to awesome with the right strategy and tools. Whether starting from...
SEO copywriting: the ultimate guide

SEO copywriting: the ultimate guide

SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines. As search engines crawl web pages, the content of your...

Are we digging our own hole with generative AI?

Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications...
The ultimate guide to content SEO

The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO....
The new E in E-E-A-T, or the importance of Experience

The new E in E-E-A-T, or the importance of Experience

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google...