While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated...
If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains...
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this...
You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website? In this post,...
At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make...
