SEO in 2025: 12 experts reveal key trends and insights

SEO in 2025: 12 experts reveal key trends and insights

We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search...
What is ChatGPT Search (and how does it use Bing data)?

What is ChatGPT Search (and how does it use Bing data)?

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. Table of contents...
New feature: Yoast AI Generate released on Yoast SEO for Shopify!

New feature: Yoast AI Generate released on Yoast SEO for Shopify!

It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding...
New feature: Introducing Yoast AI Optimize

New feature: Introducing Yoast AI Optimize

Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand...