Google and Bing stress the importance of lastmod in XML sitemaps

Google and Bing stress the importance of lastmod in XML sitemaps

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own.As managers of paid media, one question drives us all: “How do I improve paid ad performance?”.  Given that our study found close variant search terms perform poorly,...